Connecting your website with your target audience requires a little bit of art mixed with a dose of science. For many, the terms SEO and Web Marketing might seem overwhelming but they don't need to be. Understanding the basics will empower you to make good decisions that will get you found by your customers and readers.
Recently, I had the pleasure of presenting at the WPChattanooga Meetup on the Basics of SEO. Everyone had great questions! As promised, my presentation slides are below. Please let me know if you have any questions or comments.