What Is SEO And Why Do You Need It?
SEO (Search Engine Optimization) is the art and science of identifying, structuring, and fine tuning your website to get optimal results when your potential clients search for your business, product, or service on a search engine. Best practice SEO involves a number of factors including targeted keyword phrases, content, links, social signals, page speed and author authority.
If your business does any marketing on the internet or looks to the web for customer referrals, then SEO should be a key part of your digital marketing plan. Being found by your potential customers is an important first step. The next step is engaging those potential customers and converting them through meaningful and accurate content on your website. If you are not regularly thinking about how SEO factors into your marketing plan, then you are most likely missing out on potential customers!
What Is An SEO Audit?
An SEO audit helps evaluate your websites’ current SEO efforts and potential. Research into keywords, site analytics, title tags, meta descriptions, content, on page factors, links, social signals, and technical factors provide a complete view of your site’s potential for SEO success. After analyzing your website, analytics, and current standings we can then help you develop a personalized action plan.